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MKT621 - Advertising & Promotion – An Introduction To Integrated Marketing Communications

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Advertising and Promotion will help you understand all the major marketing communication tools: advertising, direct marketing, the Internet, interactive media, sales promotion, public relations, personal selling, as well as social and consumer-driven media. This course will cover the following contentPracticeThe Role of IMC In the Marketing ProcessPracticeOrganizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication OrganizationsPracticePerspectives on Consumer BehaviourPracticeThe Communication ProcessPracticeSource, Message, and Channel FactorsPractice